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Market Analysis


HCC collates and disseminates market research and intelligence to inform the red meat industry and the wider public about consumer trends, market patterns and future challenges.

As part of our ‘Between the Lines’ series of market insights, this includes in-depth reports which look at different aspects of the lamb and beef sectors. 

Lamb Supply: Update and Outlook

Published in February 2024, this report highlights the current supply of sheep meat on the UK market, along with the potential future supply and the factors influencing the supply chain. 

Beef Supply: Update and Outlook

Published in April 2024, this report assesses domestic supply and global demand factors and their influence on the outlook for the beef sector. 

Lamb Supply: Update and Outlook

Published in late January 2023, this report analyses the factors behind volatility in the lamb market, and assesses the future outlook for supply and production

Global Red Meat Production Trends

Published in April 2022. The report assesses how the Welsh red meat sector will be faced with a range of new challenges and decisions as it is impacted by the global trading environment and numerous other external factors.

Farmer Intentions Survey

This report is based on a survey of farmers' responses to increased production costs following Russia's invasion of Ukraine and other inflationary pressures.

Download Resources

Lamb Supply: Update and Outlook: cover
Farmer Intentions Survey - Phase 2: cover
Farmer Intentions Survey: cover
Global Red Meat Production Trends: cover
PGI Welsh Lamb - a quality, sustainable brand: cover
2024 Beef Supply Update: cover